

Hi


Hi
Natalia ruiz
Product
designer
I’m a Toronto-based Graphic and Product Designer (and coffee lover).
I’m a Toronto-based Graphic and Product Designer (and coffee lover).
My skills
I’m a concept builder creating experiences that feel human, connect with people, and blend creativity with purpose.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Featured Projects
A collection of projects and experiences that represent my approach to problem solving through creativity.

Visual Identity
AH JIJO!
The project explores how design can blend cultural influences in a way that feels expressive, energetic, and contemporary while creating a strong and memorable identity.

Branding
EDALIMA
A branding project for a wellness and nutrition approach focused on balance, food education, and emotional well-being through a calm and organic visual identity.

Design integrating AI
D-BRIEF
D-BRIEF is an AI-powered software solution that supports creative agencies during the Discovery and Briefing phases of a project. It helps teams transform client information, meeting notes, and project requirements into structured, consistent, and actionable creative briefs and scopes of work.
My Journey in Design
Experiences that reflect my creative growth, curiosity, and approach to design.
digital Designer
CSSAI
2026 - Present
Founder and Creative Director
Nemera Jewelry
2024 - Present
Founder and Creative Director
Nemera Jewelry
2024 - Present
Brand Ambassador
Magnetic Staffing
2025 - 2026
Brand Ambassador
Magnetic Staffing
2025 - 2026
Brand and Editorial Designer
Function Creative Co.
2023-2024
Brand and Editorial Designer
Function Creative Co.
2023-2024
APPROACH
AND MINDSET
A closer look at the way I approach ideas, solve problems, and continue growing through design and creativity.
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?

Hi
Hi
Let's work together
I’d love to be part of a team where I can keep learning, growing, and sharing ideas. Being surrounded by creative people and meaningful work is what inspires me the most.
New release
Preview


Hi


Hi
Natalia ruiz
Product
designer
I’m a Toronto-based Graphic and Product Designer (and coffee lover).
I’m a Toronto-based Graphic and Product Designer (and coffee lover).
My skills
I’m a concept builder creating experiences that feel human, connect with people, and blend creativity with purpose.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Featured Projects
A collection of projects and experiences that represent my approach to problem solving through creativity.

Visual Identity
AH JIJO!
The project explores how design can blend cultural influences in a way that feels expressive, energetic, and contemporary while creating a strong and memorable identity.

Branding
EDALIMA
A branding project for a wellness and nutrition approach focused on balance, food education, and emotional well-being through a calm and organic visual identity.

Design integrating AI
D-BRIEF
D-BRIEF is an AI-powered software solution that supports creative agencies during the Discovery and Briefing phases of a project. It helps teams transform client information, meeting notes, and project requirements into structured, consistent, and actionable creative briefs and scopes of work.
My Journey in Design
Experiences that reflect my creative growth, curiosity, and approach to design.
digital Designer
CSSAI
2026 - Present
Founder and Creative Director
Nemera Jewelry
2024 - Present
Founder and Creative Director
Nemera Jewelry
2024 - Present
Brand Ambassador
Magnetic Staffing
2025 - 2026
Brand Ambassador
Magnetic Staffing
2025 - 2026
Brand and Editorial Designer
Function Creative Co.
2023-2024
Brand and Editorial Designer
Function Creative Co.
2023-2024
APPROACH
AND MINDSET
A closer look at the way I approach ideas, solve problems, and continue growing through design and creativity.
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?

Hi
Hi
Let's work together
I’d love to be part of a team where I can keep learning, growing, and sharing ideas. Being surrounded by creative people and meaningful work is what inspires me the most.
New release
Preview


Hi


Hi
Natalia ruiz
Product
designer
I’m a Toronto-based Graphic and Product Designer (and coffee lover).
I’m a Toronto-based Graphic and Product Designer (and coffee lover).
My skills
I’m a concept builder creating experiences that feel human, connect with people, and blend creativity with purpose.
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. ui/ux design
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Interaction design and micro-animations
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Web Design
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
Featured Projects
A collection of projects and experiences that represent my approach to problem solving through creativity.

Visual Identity
AH JIJO!
The project explores how design can blend cultural influences in a way that feels expressive, energetic, and contemporary while creating a strong and memorable identity.

Branding
EDALIMA
A branding project for a wellness and nutrition approach focused on balance, food education, and emotional well-being through a calm and organic visual identity.

Design integrating AI
D-BRIEF
D-BRIEF is an AI-powered software solution that supports creative agencies during the Discovery and Briefing phases of a project. It helps teams transform client information, meeting notes, and project requirements into structured, consistent, and actionable creative briefs and scopes of work.
My Journey in Design
Experiences that reflect my creative growth, curiosity, and approach to design.
digital Designer
CSSAI
2026 - Present
Founder and Creative Director
Nemera Jewelry
2024 - Present
Founder and Creative Director
Nemera Jewelry
2024 - Present
Brand Ambassador
Magnetic Staffing
2025 - 2026
Brand Ambassador
Magnetic Staffing
2025 - 2026
Brand and Editorial Designer
Function Creative Co.
2023-2024
Brand and Editorial Designer
Function Creative Co.
2023-2024
APPROACH
AND MINDSET
A closer look at the way I approach ideas, solve problems, and continue growing through design and creativity.
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?
1.
What is my design process?
2.
How do I approach problem-solving?
3.
How do I continue learning as a designer?
4.
WHAT MAKES A GOOD DESIGN?

Hi
Hi
Let's work together
I’d love to be part of a team where I can keep learning, growing, and sharing ideas. Being surrounded by creative people and meaningful work is what inspires me the most.
New release
Preview